The Problem to Solve:
The super bowl is the 2nd most wasteful food moment in the US
The Insight:
Everyone wants to take home some of the watch-party leftovers but feel its not socially acceptable to ask the host
The Idea: BYOZ
During the big game, we gave permission to every watch party attendee to "Bring Your Own Ziploc" to help reduce food waste by breaking leftover taboos. We did a 360 omni-channel program that was also directed to Hosts, with a special incentive they could send to their attendee's ahead of the party
The super bowl is the 2nd most wasteful food moment in the US
The Insight:
Everyone wants to take home some of the watch-party leftovers but feel its not socially acceptable to ask the host
The Idea: BYOZ
During the big game, we gave permission to every watch party attendee to "Bring Your Own Ziploc" to help reduce food waste by breaking leftover taboos. We did a 360 omni-channel program that was also directed to Hosts, with a special incentive they could send to their attendee's ahead of the party
