Bronze Effie Winner, Commerce & Shopper: Brand Experience
The Problem to Solve:
On average, 1 Windex bottle can last 4 years, which makes for a very drawn out purchase cycle. And once Millennials started dominating the market, we found that they hardly shopped the category at all. How can we launch the new 100% ocean plastic bottle and connect with Millennials to bring them into the category and ultimately the brand?
The Insight:
Small efforts can equal big change. We knew our shopper was choosing to do good by making small changes in their everyday life, like ditching plastic straws and biking to work instead of driving.
The Idea: Our Small Step to Help Seas Sparkle
Our campaign was crafted to show Millennials that the Windex brand, like them, believed little efforts make a big difference. We unveiled the bottle at Bloomingdale’s NYC Pop Up with unique ways to engage with the brand and on Earth Day we held an event at Kroger, passing out our product in sustainable totes featuring original artwork portraying the sea in all of its sparkling splendor.
On average, 1 Windex bottle can last 4 years, which makes for a very drawn out purchase cycle. And once Millennials started dominating the market, we found that they hardly shopped the category at all. How can we launch the new 100% ocean plastic bottle and connect with Millennials to bring them into the category and ultimately the brand?
The Insight:
Small efforts can equal big change. We knew our shopper was choosing to do good by making small changes in their everyday life, like ditching plastic straws and biking to work instead of driving.
The Idea: Our Small Step to Help Seas Sparkle
Our campaign was crafted to show Millennials that the Windex brand, like them, believed little efforts make a big difference. We unveiled the bottle at Bloomingdale’s NYC Pop Up with unique ways to engage with the brand and on Earth Day we held an event at Kroger, passing out our product in sustainable totes featuring original artwork portraying the sea in all of its sparkling splendor.
We hired a watercolor artist to create our look/feel
NYC Bloomingdales Event
