WORK
VML
2022-2026
SVP, Group Creative Director
• Led and won P&G Commerce pitch, built team and stood up account/operations to work across 65 brands and several retailers
• Helped stand up new SC Johnson account win. Led multi-disciplinary creative teams across global brand and commerce to deliver omni-channel campaigns with a focus on driving conversion
Tracy-Locke
2021-Present
Group Creative Director
SC Johnson: Ziploc, Glade,
Mrs Meyers, Method
Diageo: Captain Morgan
Brewers Collective (Anheuser-Busch Craft Beer Unit): Kona, Goose Island, Elysian
2018-2021
Creative Director
SC Johnson: Home Cleaning, Ziploc, Glade, Mrs Meyers, Method
Arc Worldwide
2017 - 2018
Creative Director
P&G: Pantene, Herbal Essences, Head & Shoulders, Aussie
2014 - 2016
Associate Creative Director
P&G: Pantene, Herbal Essences
VML
2022-2026
SVP, Group Creative Director
• Led and won P&G Commerce pitch, built team and stood up account/operations to work across 65 brands and several retailers
• Helped stand up new SC Johnson account win. Led multi-disciplinary creative teams across global brand and commerce to deliver omni-channel campaigns with a focus on driving conversion
Tracy-Locke
2021-Present
Group Creative Director
SC Johnson: Ziploc, Glade,
Mrs Meyers, Method
Diageo: Captain Morgan
Brewers Collective (Anheuser-Busch Craft Beer Unit): Kona, Goose Island, Elysian
2018-2021
Creative Director
SC Johnson: Home Cleaning, Ziploc, Glade, Mrs Meyers, Method
Arc Worldwide
2017 - 2018
Creative Director
P&G: Pantene, Herbal Essences, Head & Shoulders, Aussie
2014 - 2016
Associate Creative Director
P&G: Pantene, Herbal Essences
2011 - 2014
Senior Art Director
P&G: Olay, Herbal Essences
Senior Art Director
P&G: Olay, Herbal Essences
2007 -2011
Art Director
P&G: Olay
Art Director
P&G: Olay
Young & Rubicam
2007
Freelance Designer
Sears/Craftsman, Hotels.com
2007
Freelance Designer
Sears/Craftsman, Hotels.com
The Royal Order of Experience Design
2007
Freelance Web Designer
Sub-Zero/Wolf
2007
Freelance Web Designer
Sub-Zero/Wolf
Brian Hall Design Chicago
2005 - 2007
Graphic Design + Web Design
The Field Museum, Hyatt Chicago
2005 - 2007
Graphic Design + Web Design
The Field Museum, Hyatt Chicago
EDUCATION
Ringling College of Art and Design
BFA Graphic and Interactive Communication
Ringling College of Art and Design
BFA Graphic and Interactive Communication
RECOGNITIONS
2025 Bronze Effie
Glade Dupe Detector
2022 Gold Effie
Ziploc Functional Fashion
2022 Silver Effie
Ziploc Functional Fashion
2020 Bronze Effie
Windex Ocean Plastic
2019 Bronze Effie
Pantene Gold Series
2013 Hub Magazine, Gold
Vidal Sassoon Pop-Up Salon
2013 Design of the Times, Bronze
Vidal Sassoon Launch Campaign
Vidal Sassoon Pop-Up Salon
2013 Design of the Times, Bronze
Vidal Sassoon Launch Campaign
SKILLS
Creative Leadership/Mentorship
Strategic Creative Direction
Creative Commerce
Omni-channel marketing
Conversion-driving marketing
ecommerce
Retail Activations
Branding/Design
Creative Leadership/Mentorship
Strategic Creative Direction
Creative Commerce
Omni-channel marketing
Conversion-driving marketing
ecommerce
Retail Activations
Branding/Design