The Problem to Solve:
She doesn’t know she needs a razor specifically designed for pubic in addition to her body razor.
The Insight:
When you don't use the right razor on your bikini line, red bumps and irritation leave you needing a rescue
The Idea: Smoothguard
Smoothguard is a social-first parody world that turns “pubic shave emergencies” into a recognizable beach-rescue format starring social media personality, comedian and podcast host Drew Afualo. It uses visual language and urgency of a rescue moment to make a sensitive topic feel entertaining, culturally fluent, and instantly shareable while introducing a simple truth: pubic hair and skin deserve a distinct tool, and Venus has a superior pubic razor design for it.
She doesn’t know she needs a razor specifically designed for pubic in addition to her body razor.
The Insight:
When you don't use the right razor on your bikini line, red bumps and irritation leave you needing a rescue
The Idea: Smoothguard
Smoothguard is a social-first parody world that turns “pubic shave emergencies” into a recognizable beach-rescue format starring social media personality, comedian and podcast host Drew Afualo. It uses visual language and urgency of a rescue moment to make a sensitive topic feel entertaining, culturally fluent, and instantly shareable while introducing a simple truth: pubic hair and skin deserve a distinct tool, and Venus has a superior pubic razor design for it.
