The Problem to Solve:
One of the largest segments within the Aircare category. Plug-In Scented Oils. had fallen stagnate. With little to no product innovation over the last 10 years, consumers were left feeling unsatisfied and uninspired. Glade introduced a new innovation designed to breathe new life into the segment.
The Insight:
Plugging into a wireless world. As consumers introduce new and innovative products into their lives, their houses are quickly evolving to becoming “smart” homes. Consumers now expect all their household products, including aircare to adapt to them.
The Idea: You Won't Waste a Scent
We introduced New Glade Plug-ins PLUS to shoppers as the only plug-in that smartly adapts to your life, giving you a fragrance experience that’s as smart as your home. We created a targeted omnichannel campaign that strategically communicated its innovative features and benefits tailoring it to each retailer to overcome specific barriers and bring in new users.
One of the largest segments within the Aircare category. Plug-In Scented Oils. had fallen stagnate. With little to no product innovation over the last 10 years, consumers were left feeling unsatisfied and uninspired. Glade introduced a new innovation designed to breathe new life into the segment.
The Insight:
Plugging into a wireless world. As consumers introduce new and innovative products into their lives, their houses are quickly evolving to becoming “smart” homes. Consumers now expect all their household products, including aircare to adapt to them.
The Idea: You Won't Waste a Scent
We introduced New Glade Plug-ins PLUS to shoppers as the only plug-in that smartly adapts to your life, giving you a fragrance experience that’s as smart as your home. We created a targeted omnichannel campaign that strategically communicated its innovative features and benefits tailoring it to each retailer to overcome specific barriers and bring in new users.
