The Problem to Solve:
Young shoppers are relying on APCs for their bathroom cleaning but they are not satisfied with the result. Show gen z you can still do easy, touch-up cleaning with a specialty product like Scrubbing Bubbles.
The Insight:
Young Americans are overworked, burned out and looking for easy solutions to take care of their home.
The Idea: The Easiest Job in the World
Scrubbing Bubbles Easy Clean makes cleaning your bathroom the Easiest Job in the World. In our humorous, tongue-in-cheek campaign, we treat cleaning your bathroom like a real job (a ridiculously easy one). Through the theme of employment and careers we’ll introduce the world to our new products.
The Insight:
Young Americans are overworked, burned out and looking for easy solutions to take care of their home.
The Idea: The Easiest Job in the World
Scrubbing Bubbles Easy Clean makes cleaning your bathroom the Easiest Job in the World. In our humorous, tongue-in-cheek campaign, we treat cleaning your bathroom like a real job (a ridiculously easy one). Through the theme of employment and careers we’ll introduce the world to our new products.
