As a brand, Herbal Essences is all about celebrating your most authentic self. So, when we were asked to bring the brand experience to life at the Cincinnati Pride Parade, we knew our message had to come through in a way that only Herbal could own. With beautiful flowers, bright colors and a whole lot of love. We designed a custom float that featured our vibrant ingredients and iconic bottle shape with a message to "Celebrate your essence".
During the parade we handed out flowers and buttons with our message of support
